We loved the Loyaltybook app instantly, so it wasn’t hard to get excited about the project. Being such a novel idea, it was very important to explain what the function of the app was, and to convey that in a visually simulating way. We wanted to show the app being used in a real world environment, so pre-production was primarily spent location scouting. Once the locations were confirmed, we started work on the storyboard. The in-depth storyboard we created was key to this project’s success. It helped us keep the narrative on track while we jumped from location to location. The icing on the cake was our model Zoe, who leads you through the film demonstrating the many benefits to using the app.