With Cisco forecasting a 250% increase in video usage in the next 4 years, there is no denying that video is playing a huge role in the growth of the Internet. With sites such as YouTube acting as a vast catalyst, video has grown beyond belief in the last 10 years. As a result, it is now easier than ever before to reach out to your target market, boosting your sales and growing your business.
At over 1 billion individuals using YouTube each month, there is no doubt that online video has been hugely influential to individuals all over the world. It seems, however, that many businesses are yet to catch on to the benefits offered by video as a marketing and communications medium. Historically, corporate video has been regarded as expensive and difficult to implement, yet with modern production techniques, video is now better value than ever before and a highly effective means of communication for business.
Still, getting a corporate video produced can seem daunting. Yet investing your time and money into a corporate video could bring you unprecedented levels of publicity, success, and growth. With companies such as stacksandstacks.com reporting a 144% increase in sales with video, it seems the evidence is crystal clear.
So, you want a corporate video - but how do you go about it? Here are 5 tips on how to get started with your own corporate video production:
- Get inspired - This may sound a little obvious but a great corporate video comes from you. With the right vision and ideas you can create a compelling, engaging story line for your video which persuades your target market. Stuck for inspiration? Take a look at YouTube, Vimeo or even your competitors. By spending an hour of your time watching other videos, you will be sure to find inspiration for your own corporate video.
- Find a corporate video producer – Allow some time to approach several corporate video producers. By doing this, you can better judge the right and most suitable video producer for your project. Not sure where to find a video producer? Video My Business is a great resource of quality local video producers who specialise in business video.
- Discuss your project – Any quality video producer should be more than happy to discuss your project, ideas, and requirements, coming up with a proposal for why they should be the team for your corporate video project.
- Get your corporate video produced – Select the video producer who best suits your requirements and get producing!
As you can see, it really isn’t as complicated as you might think. By following these simple steps you could comfortably spend just a couple of hours of your time finding a suitable video producer. Video is the future, so don’t miss out and get ahead now by producing a corporate video for your business.