‘Buyral’ - John Street
This corporate video is not even recognisable as branding or promotional video initially. It has a very cleverly thought out plot, and the concept of the video results in a very entertaining and engaging example of corporate video marketing. It just shows how experience in advertising and conceptual thinking does wonders for creating engaging and shareable corporate videos (perhaps this is something you should look for from your business video producer!).
YouTube Pre-roll – Nail Providence
This video is a fantastic example of how the most difficult part of any video is grabbing the viewers’ attention! Nail Providence makes a great case for it here with such a simple and effective idea illustrating that in many cases less is more when it comes to video production. Whilst there is relatively little information about their company in the corporate video itself, this piece does encourage you to find out more as a result of the engagement.
Our Blades Are F***ing Great - Dollar Shave Club
This promotional video is so simple yet so effective. With no backing music or fancy effects, the message and brand is conveyed fantastically to the viewer, making for a very entertaining and attention grabbing example of corporate video marketing. This video seems so different and stands out because of its no frills and spills approach, creating a fresh feeling corporate video.
Berlitz German Coastguard – Berlitz
This is such a simple yet absolutely priceless corporate video by Berlitz. It’s such a simple mistake yet very humorous, and it really sticks in your mind, offering another example of fantastic corporate video marketing.
If We Won – Newcastle Brown Ale
This tongue-in-cheek advert uses promotional video to play on the use of an American and English rivalry to advertise something in many ways completely unrelated to the product they are selling. Yet as with the Youtube Preroll corporate video, your attention is grabbed for a completely off topic reason and once you are engaged, the product is advertised in some clever video marketing.
Introducing Ideas Britain – Ideas Britain
This corporate video by Polarity Films is a good, simple example of an app walk-through video. It is easy to follow and the message is clearly conveyed throughout the promotional video.
These are just six of our favourite examples of corporate video marketing this month. Feel free to comment below and let us know of any other examples you feel are worth a mention.