A good business video helps your customers relate to you and your business. People like people, so there is no better way for customers to relate to your business than a well-produced corporate video. If a potential customer can relate to you then it fills them with more confidence and as a result increases the likelihood of them buying your product. For example shoeline.com reported an increase in sales of 144% on products with video.
Reach more potential customers
A well-produced piece of video production has the potential to reach millions in a matter of minutes. With the advent of social sharing sites such as Facebook and Twitter combined with video hosting sites such as YouTube, it has never been easier to spread the word on your brand and its message; best of all it is completely free! Hosting it on YouTube and Facebook also makes it very easy for existing customers and other individuals to share on your behalf, ideally creating a multiplier effect on people watching your business video!
Increase understanding of your product or service
It is becoming more and more clear that we are now in a ‘convenience is king’ era. With individuals now expecting to be able to find information and answers quickly and easily, it has never been a better time to make use of corporate video. A quality business video provides a great way for your customers to quickly and easily understand you, your product and service! A customer who understands you better has more confidence in you, and as a result is more likely to make a purchase from you, boosting your sales!
Better Google Search Rankings
You may have heard that Google is now rewarding websites with rich content on their webpages. Google has recognised that video and images are a better way for people to interact with your website and as a result reward you for this by ranking you higher up the search rankings. Google also often put rich snippets in the search results of your video, which enormously helps you to stand out in the minefield of results that Google displays. Here’s what it looks like:
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These are just four of many reasons why business video can help your business. Feel free to comment below and let us know of any other examples you feel are worth a mention.