11 Tips to Reach New Customers

Our top tips on how to reach new customers:

  1. Try a new marketing technique – they get stale, try something new and different.

  2. Launch a new product – even a variation of your current product could help to appeal to a new audience of customers.

  3. Social media – you can spend thousands on social media, but with good integration and a story campaign message it can work well. It’s amazing what you can do for free.

  4. Create an Incentive Referral Programme – ask for and offer people referrals. Referrals can help in growing your business and most people will trust their friends, family, and associates over a marketing message or advertisement.

  5. Customer service – So many businesses fall down on such a basic but crucial area: customer service. Improving your customer service could see a big growth in word of mouth generated sales and brand reputation.

  6. Contact existing customers – You have a customer base, so get in touch. Increase your customers’ interest in your products by offering them a new deal or promotion.

  7. Re-design your website – Your website is a crucial part of your business, whatever sector you are in. Attract more customers with a fresh up to date website.

  8. Connect your online presence – By sharing your offers, promotions, and updates across blogs, social media, and video marketing channels, you will get your message across to a much wider audience.

  9. Make a corporate video – Video production companies can do wonders for your business. With a corporate video, your customers are 64% more likely to buy online.

  10. Launch a PR campaign – Stop showcasing yourself and get someone else to do it for you. Having a credible newspaper or TV channel reference you and your products could be hugely beneficial for getting new customers on board.

  11. Get networking – Business networking events get you meeting new people; with new people come new opportunities. These opportunities could be anything, but they will almost certainly help to boost your business. 
This article was published by Edward George on 26th July 2014. 'Edward is the Director of Video My Business and a passionate entrepreneur. With big aspirations he hopes to change the business video industry for the better.
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