The client wanted a short, upbeat, engaging corporate video to encourage current clients to start using the new system. They wanted to move as many customer over to the new way of working to make the whole system of supplying and delivering products much faster and efficient. The Approach: The Video concept was to guide the viewer through the current way (slow, not efficient, frustrating) to the new online way (fast, easy, stress free). The story was told through animated characters; featuring the site manager, and the buyer in the office. The film approached the ordering process from the users perspective to help them understand the benefits more easily. Using animated characters and humour helped the content come across positively. Tallboy delivered a humorous and upbeat information video that clearly communicated the reasons and benefits for a change in the ordering process.