We used split screen storytelling with one side of the film showing what happens if you use Firebrand for your training needs, the other side if you don't. So it's a sort of homage to Sliding Doors and required detailed planning and scripting to make sure that the 2 narratives worked together and hit all the right marketing messages. To quote Firebrand's Commercial Director "Of all the money we spent on Marketing projects in 2013 this was the best spend without a shadow of a doubt."